Workplace Fashion Etiquette | Forever Yonge Company

Workplace Fashion Etiquette | Forever Yonge Company

Josh Chacko is the co-founder of Forever Yonge Company. A contemporary street ware essentials brand. Forever Yonge started like every other apparel company making graphic tees.


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04:04 How is business casual defined? It varies but the stereotype is the over sized dress shirt, slacks, no tie. Now the trend is more fitted/tighter and a little bit more out there with bright shirts and or blazers. This emerging trend can come as more formal or casual. I don't think 'business casual' really exists anymore. Either you're formal or your casual. 

The industry and location you work in also sets the tone for your attire. There is a noticeable difference between an investment banker in a major city compared to a CPG or telco manager in the suburbs. 

08:26 Dress to the scenario. When you dress well it shows respect to the other party. This is important when your role is client facing. On the flip side if you are not customer facing I'd rather you be comfortable (to an extent) than having to make that extra effort in the morning only to sit at a desk all day. In the end you should be comfortable, that's what workplace fashion should be about. 

12:46 Are men and women held to the same standard for their attire in the workplace? Men are actually spending more money now per month than women on clothing and accessories.  The cost of being a man is increasing. It's partially because there are so many options for women (clothing variety, stores). Women's separates are less expensive vs. men's clothes generally cost more to manufacture with less options. 

Both men and women need to spend a certain amount of money to keep up with fashion trends led by pop culture and our peer groups. 

Fashion for women has always been more competitive when compared to men. Women tend to compare themselves to others fashion sense to see if they can pull of the same or to admire it. Men are starting to now more openly appreciate fashion and grooming. This appreciation from men is actually putting males and females on more of a level playing field. 

17:21 Does fashion cause workplace stress?  A lot of silicon valley and elitist are known for wearing the same things. Very minimalist. Ex. Mark Zuckerberg with the grey t-shirt and jeans, Steve Jobs with the black turtle neck, Obama with the grey or black suit. The justification is that due to the level of stress and importance of the decisions they need to make for their companies and countries that they need to remove any effort and energy given to something with little importance such as what to wear so that they can use that energy for the bigger decisions. 

29:12 Tattoos in the workplace. There are companies and sectors that are more progressive. They are generally more accepting of individuals personalities over traditional companies who are more stuck in their ways. Overall tattoos are more acceptable. For the next generation of the workplace it will not be labeled as something crazy or bad. You should still think deeply on what kind of tattoo you are getting and where it will go. 86% of young professionals who have tattoos don't believe it will hinder them from any future job opportunities. Tattoos speak to who you are as a person. It makes a statement about your views and beliefs. Not to say than any tattoo is better or worse than another. It's all relative to the person and the circumstance and should not dictate job performance in the long run. 

38:02 Where is the workplace fashion trend going? There will be a resurgence of high fashion and low fashion. High fashion may not be suits and ties anymore but something else. You'll see the resurgence of classifying people in different work attire. We're getting to a point where we're blending in more (relaxed, casual). You'll start to see a rise in people who want to stand out more and dress a different way. It's a full circle. 

39:58 Kanye vs. club dress code. Kanye West is one of the biggest fashion trend setters alive. What he wears is sometimes the standard of urban street ware. You'll find that the formal club is still stuck on nice pants, dress shoes, no hats no runners. Fashion is changing but there clubs are not keeping pace in their dress code policy so more people are going to bars because they can feel more comfortable in what they are wearing and showcase their personality through fashion. Ex. Bars are like the progressive tech companies (better music, crowd, drinks, cheaper) and traditional companies are like clubs. They will let a few things slide to show that they are keeping up and being progressive but still very restrictive at the end of the day. Clubs like will lose customers to bars as traditional companies will lose talent to smaller startups. The power of fashion is real.   

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